Five-digit SMS Short Codes have proven to be a huge marketing success over the past few years thanks to their memorability and convenience.
Voice Short Codes are compatible with SMS Short Codes, making them the ideal complement to existing SMS services, and an effective marketing vehicle to combine voice and data components of any campaign or application. The same 5-digit short code number can therefore be used for both voice calls and SMS messaging.
The revenue from the charge to customers of Voice Short Code services is shared by mBILL and its customers.
Customers pay for premium rate calls in the normal way; either on their mobile phone bill or out of their pre-paid credit.
End users are able to make a range of differently rated calls to Voice Short Codes from their mobile phone.
Traditional premium rate numbers cannot usually be called from many mobile phones; and are often barred by the mobile networks by default. Even if this bar is lifted, end users can still be restricted on making calls to premium rate numbers. For example (uk), end users on Orange cannot call a premium rate number that charges more than 60p per minute, even after having the premium rate bar lifted.
Mobile phone users can, however, make calls to Voice Short Codes, allowing end users to call voice services that they may otherwise not be able to access if the service was via a premium rate number.
5-digit memorable numbers.
There are obvious advantages to Voice Short Codes. End users only have to call a 5-digit number, which is much more memorable than a standard phone number or premium rate number. Users are more likely to remember the short code and therefore re-use the service.
Cross Enabled Short Codes:
The same 5-digit short code number can be used for both voice services and SMS, MMS and Video call services.
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Thursday, 12 November 2009
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